It’s that time again. Halloween is right around the corner. Those who want to profit from this trend should outdo rival brands by treating their customers well. So, marketers, get ready to recite your most spellbinding lines – because Halloween is upon us.
You might feel overwhelmed battling with big businesses for Cyber Monday and the rest of the holiday shopping season, but Halloween offers a great opportunity to do some holiday shopping without having to rush through it. Whether or not you sell spooky items, you can still use Halloween branding to make your company stand out this season.
Do you have concerns about marketing your small business during this spooky holiday? A clever campaign can help any business capitalize on Halloween thrills. And the enthusiasm you build over the holiday season can jump up your sales and create a buzz for your business.
A combination of tactful planning and creative flair leads to success. With these 11 Halloween marketing ideas, you’ll be able to bewitch your customers.
1. Create Content Featuring Halloween-related Themes:
Before a major holiday, there is an upsurge in internet searches. Create themed content to capitalize this in your favor. If you want more customers, you need to provide them with valuable experience.
For Halloween, you need to put yourself in the customer’s shoes. Electricians can provide video lessons on how to create frightening displays of lanterns for Halloween. Money planners can provide holiday budgeting infographics. Don’t try to mimic anyone and think of something unique.
2. Analyze Halloween Sales Figures:
In your sales data, look for trends that might indicate that your business performs well around Halloween. Analyze the top-selling items, and determine the day’s revenue. Ask existing clients for their opinions before the business starts. Getting to know your clients’ seasonal buying behaviors can help you plan. By doing so, you can come up with marketing plans and stock up on extra goods.
3. Create Revenue-Generating Product Combos:
The products and services of every business are geared toward improving the lives of their clients. Create bundles that cover multiple needs at once with the data you collect from customers. Salon owners offer Halloween hair, make-up, and nails to party-goers. Adding less popular products to bundles at a discount can help retailers sell off slow-moving inventory.
4. Organize Social Media Contests:
Promotions and giveaways are a great way to boost followers on social media. By organizing such events on special occasions like Halloween you can gain the focus of people and it is crucial for growing traffic for your website.
One of the best things about this is that you can customize contests for non-profit or traditional organizations. For example, let’s assume you are a guidance counselor. You could offer your free expertise to the individual with the creepiest interview stories or the scariest clothing choice. Halloween marketing must incorporate the Halloween theme while keeping the target market in consideration.
5. Sponsor A Local Event:
Attending or sponsoring local events can increase your visibility. Are there any haunted houses in your area that you are looking forward to visiting? What about fall festivals? Ghost hunts? Taking your employees out to celebrate Halloween? Dress up the staff in bizarre outfits, and come up with creepy arrangements for the workplace.
Such events will keep the spirit of Halloween alive and keep the people more interested in your business. You might want to create a festive drink or snack related to the terrifying display. Alternatively, you could offer a prize to people who endure the house of horror.
6. Create A Halloween-Themed Landing Page:
A themed window display is a great way to attract Halloween-loving visitors to a brick-and-mortar store. The Halloween theme can be adapted to your landing page if you run an online store.
Create a Halloween-themed splash page for your website that encourages customers to sign up for your newsletter. You can display animation, images, and other decorations. To ensure customers can access Halloween promotions on their phones, you need a responsive and mobile-friendly website.
7. Develop Spooky Social Media Posts:
Create content around the Halloween theme on your social media sites, including tags for easier searchability. You might showcase how some of your merchandise fits into a party theme, or show how to come up with a costume when you are short on time using your products.
Building brand awareness in your area is easier when you plug your own branded hashtag into Halloween-related hashtags. It doesn’t matter if your store doesn’t sell Halloween décor; social media posts focusing on Halloween fun facts can give you an instant boost on social media with the help of social media marketing Omaha services.
8. Write Blog Posts and Videos About Halloween:
Find innovative and fun ways to promote your services on social media and your blog so that people are intrigued by them. One of the perks of customizing your social networking posts and articles is that you can get much more visitors without running advertising campaigns. Provide links to each of the products you’ve mentioned, and ensure that end-users are directed to your website’s sale page.
9. Take Part in Community Service:
The number of fundraising events and other Halloween-themed events has risen during the last decade. Research local philanthropic activities in your neighborhood, and donate to them. Establish a booth at the event, or send out gift certificates to interact with potential consumers.
10. Run Theme-Based Advertisement Campaigns:
Halloween is a great opportunity to reach out to new customers and get them familiar with your product before the onset of the Christmas sales rush. Using Facebook or Google AdWords, you can make your business more noticeable as you run seasonal sales and Halloween promotions.
11. Use Halloween Email Templates:
You can reach current customers with holiday-themed offers through your email list. Tell your subscribers you’re getting close to Halloween, and that they must act now to be eligible for the deal, with Halloween-inspired emails.
Witch Method You Will Use?
However, you choose to play, have fun! In addition to engaging dormant contacts, Halloween is a great time to impress existing clients. To sum it all up, it’s about making them laugh and surprising them stunned with the spooky stuff.