You have signed up for your Shopify store, listed your products, and started promotions. But you aren’t getting a good product sale as you were expecting. Suggestion: you need to optimize your Shopify store to come in search results and generate more sales.
If you haven’t done SEO of your online eCommerce store, don’t panic, one of our digital marketing strategists can help you optimize your listing. In this guide, we are going to discuss 9 amazingly helpful ways to optimize your store.
1. Relevant Keywords:
To optimize your Shopify store, make sure you are targeting relevant keywords. Conduct keywords research and try to focus on long-tail keywords. To drive relevant traffic, you need to optimize your site concerning the right keywords in the content and product listings.
2. High-Value Keywords:
Once you find your relevant and right keywords for your store, now it’s time to use these keywords in the meta titles, meta tags, headings, product content, and meta descriptions. Using high-value keywords for your store will more likely improve your keywords ranking in Google search results.
3. Addition of Visual Elements:
Using high-quality and appealing banners, creatives and product images would also help your store attract potential customers. This will also help in retaining customers in your store for a longer period. Make sure you are adding a 360-degree view of your products to your store.
4. Easy Navigation:
Navigation on your website is one of the important factors that can improve your customer experience. Try to make your main menu and inner pages easier to navigate. Do not make your store too complex. Use sub-categories if you have multiple items available on your online store.
5. Speed of Website:
If your website speed is too low to load, customers won’t be able to go to your website and purchase what is being needed. Make sure you are checking your page’s speed loading time. If you want to make your customer experience more charming, use Shopify plugins to make your site more reliable and efficient.
6. Create relevant content:
If you are dealing with health and fitness products, health tips, healthy meal plans, and exercise guide-related content would be more relevant. Make sure you upload a relevant blog that is unique and full of information so that your customers can get useful info daily. Publishing irrelevant content will direct your customers away from your site and you will lose product sales. You can generate content in any form like images, videos, infographics, guides, and short tips articles.
7. Optimize Your Product Pages and Listing:
Update your listing and product pages’ descriptions and images time by time. Use high-quality images and video demos of your products in your store so that customers would be able to check the product before purchasing it.
8. Use CTA Buttons:
Call to action buttons along with the product are very critical. Using these buttons will help your customers to follow the steps and make a final purchase. Double-check that all of the CTA on your website is working correctly.
Test different elements of your site like CTA, checkout, on-page SEO elements, images, and product descriptions. Make sure they are working and optimized up to a certain limit so that your site can come in searches easily. Find a digital marketing agency near me so that you can optimize your Shopify store easily and generate maximum sales.