Snapchat is one of the top social media platforms with 210 million active users worldwide. In the USA, 20% of active users are male and 24% are female on Snapchat. Many businesses use Snapchat for brand awareness, app installs, and traffic ads. It depends on your company advertisement plan to add Snapchat for a quick brand awareness campaign. A social media marketing agency in Omaha can help you get your social media ads to plan ready within one day. Let’s discuss how Snapchat can help in driving more sales.
1. Active Users:
Snapchat consistently boasts more than 140 million active users are willing to purchase anything from ads. 60% of the users are contributing pictures and videos every day on Snapchat.
2. One-to-One Connection:
Snapchat allows you to contact other users using text, pictures, or video just like other top social media networks Facebook, Twitter, and Instagram. You can also connect with some famous users who have high active followers.
3. Brand Awareness:
You can connect with the young generation on Snapchat to build brand awareness. Customize your photos and videos with CTA captions to build brand awareness.
4. More Engagement:
Unlike Facebook, Instagram, YouTube, and other social media networks, Snapchat helps your business get more visual attention from users ages between 15-56 years. You can find a digital marketing agency near me to hire a digital marketing expert from the team.
5. Generate Better results:
Snapchat helps businesses get more engagement in the form of views. It also helps you trigger an emotional response from an active list of users in your Snapchat account.
Types of Snapchat Ads:
1. Snap Ads:
You can deliver a 10 seconds video ad using a Snap ad. You can select web views, app installs, and video trailer views as your snap ad campaign objective.
Snapchat Ads also offers to create Filter ads of 3 types. In on-demand geofilters, it lets you target a small area for a specific time while snap to unlock geofilters ads allows users can scan off a print material like a billboard. Sponsored geofilters can target an entire country, with this type of ad you can reach up to 60% of USA Snapchat users.
3. Snapchat Lenses:
With Snapchat lenses ads, you can promote your innovative and creative products and brand using interactive lenses.
Showing users, 5 mint show of promoting businesses.
It is one of the less promoted ad type but gaining attraction. Discover ads appear in stories pages. If you click the ad, you can watch the videos and images.
Snapchat Ad Pricing:
Pricing for small and large businesses vary. It depends on the types of ads any business would select. You can select any geographic area and ad duration. The price range for Snapchat ads starts from $5 to $700,000.
Let’s break down the ad costs in a simpler way.
- Snapchat Ads budget: $3000 per month.
- Filter Ads: $90,000 nationwide and $5 for local ads.
- Lenses Ads 1: At least $450,000 for Sunday through Thursday,
- Lenses Ads 2: $500,000 for Fridays and Saturdays.
- Lenses Ads 3: A holiday or national event costs $700,000 per day.
- Snapchat Discover Ads: $50,000 per day.
- Snapchat Commercial Ads: yet to release official pricing.
If you are looking to create high-quality and fully engaging Snapchat ads, you can select the best digital marketing agency in Omaha NE to acquire economical marketing services. Drive more sales using Snapchat ads and enhance your brand’s image online.