Black Friday and Cyber Monday offer an incredible chance for small business owners to acquire new leads, expand their customer base, and increase conversions.
Deal hunters from around the world are signing on and venturing out to find the best deals on Black Friday is a hot topic this weekend, so it’s crucial to create a detailed social media marketing Omaha plan for the holiday in advance.
You may wonder how to maximize sales on Black Friday as a small business. What works? How to implement these strategies to get the maximum benefit?
Let’s take you to the tips that can make a difference in your financial success
1. Start Early:
Yes, that’s correct.
Don’t wait for everyone to start. Encourage people to join your mailing list. Share coupons that can be redeemed only during Cyber Monday and Black Friday.
This will increase your reach as well as conversion rate. That way you can increase your reach and also improve your conversion rate, as you’re already offering them something of worth.
2. Hourly Specials:
All of your Black Friday sales can be centered on one main offer, for example, 30% off everything. However, you can offer a discounted rate for a product or service on an hourly basis. Afterward, you choose a new item. Prepare yourself well, because this requires a considerable amount of effort.
Your deal should be announced on the home page of the website and change it as the offer changes. Make sure to change the banner as the deal expires. If you are a single man handling everything then it is best to take the help of experienced individuals.
3. Offer Your Shoppers A Free Gift:
Whenever they buy from you, let them know they will receive a gift. Such offers can appeal to your target market. Here’s a tip: don’t charge the customer for the gift. As it will ruin the surprise and customers will feel undervalued. For example, if you own a women’s clothing store you can give away free earnings or jewelry on the purchase of clothes.
4. Cross-Sell and Cross-Promotion:
Style it up. The offers like buy one get one free. Or a special discount on certain items, or you can give a voucher of 40% after the buyer makes the purchase. Let your dgital marketing team have a brainstorming session to come with something special. Include these offers to appear when the user adds a particular product to the cart or when they are checking out. Add that product to their carts as easily as possible.
5. Establish New Product and Service:
In tandem with these big holiday promotions, it wouldn’t hurt to expand your product line. You will have a new look and feel for your store since they are new. Start advertising your store’s offerings for Black Friday to build hype. The new product offers a fresh perspective of things, and it attracts customers.
6. Offer A Hidden Discount:
Leverage the power of human curious nature, and they will want to know what that secret offer is that is only available to those who are willing to take a chance. Furthermore, it creates a sense of mystery, and users will be more inclined to purchase when they are not sure what is hidden.
7. Don’t Forget Hashtags:
Social media has become an integral part of everyday life for small businesses, so as a business owner you must have an online presence and make the most of these social media marketing services platforms.
While hashtags are always a key element to a productive online advertising strategy, they are especially effective to spread the word about your deals and attract bargain-hunting shoppers. You can use the following hashtags for Black Friday on Twitter, Facebook:
It’s also a good idea to use hashtags tailored specifically to your market. Try #BlackFridayUK for sales in the United Kingdom, or you are located in a local area and offering your brand at a local market then you can use the name of your city in the hashtag.
8. Create an Email Campaign with Your Offers and Discounts:
Perhaps the most effective way of spreading business awareness is through emails. Build a strong Email marketing strategy with the help of Right Eye Marketing Email Marketing Experts. Not just for Black Friday, email marketing is time tested method to increase your revenue in general as well. Here’s how you do it by leveraging the power of email marketing.
Follow these guidelines to make your emails more impactful:
Segmentation: Classify customers according to their characteristics, geographic location, and past purchases. By asking them to create an account or by making them fill the form, you will make your job of categorizing them much easier. By doing that, you will be able to speak more directly to your target audience, giving you a much clearer voice.
Personalize your emails: People love receiving holiday wishes, however, they are a little vague. Use their names instead, such as “Happy New Year, Joe.”. Rather than just saying “Hi”, you may wish to say “Hi, Bill.”. Offers tailored to the area the customers live in can also be included in your emails.
Call to Action: Call to action is the most important thing in email. Every marketing campaign, email advertising, or social media campaign has one common ground which is CTA. Be sure you don’t miss it.
9. Generate Excitement Through a Flash Sale:
Flash sales are promotions that take place for a limited time only. In this way, the pre-Black Friday sales can create some buzz and stimulate your revenue. It’s also a good idea to do this a couple of days or hours before the event. An experiment on flash sales saw traffic increase by 51%, conversion rates rise by 52%, and revenue increase by 236%. You’ll want to carefully outline your terms and conditions before you go for flash sales.
During the holiday season, advertisements make it seem like optimistic thinking, but every online retailer hopes to hit the best sales figures. You should implement these strategies to optimize your Black Friday marketing activities to see a better return on your investment. Connect with best social media marketing strategist in Omaha to fulfil your sale goals during holiday season.