Social Media Analysis: How to Improve the Success of Your Online Platform

Social media platforms are the best way to reach your potential and existing customers. Strong, engaging and authentic social media accounts can be a solid promotional tool for your business. You can share promotions, latest deals, business, and product updates and most importantly, create a connection with your valued customers.

But how do we know if our social media platforms are good and effective? The best and only way to answer your question is social media analysis. Without a social media analysis report, you won’t be able to measure the success rate and effectiveness of your social media marketing.

If you want to learn about the advantage of strong social media analysis, keep reading or you can contact the social media marketing experts at Right Eye Marketing. We will be happy to assist you.

Why Social Media Analytics?

So, why is it important to measure social media marketing success rate? Is it possible that we can check the success of any social media platforms from its number of likes or followers?

The answer is NO.

Why? You might have seen a Facebook page or Twitter page with 100k or 200k likes, but little or no engagement on the posts or content which is being posted. You need to dig deeper to know what’s wrong and where’s?

Here are the number of factors which can help in analyzing any social media platform:

  • Incoming followers
  • Post engagement
  • Unfollows
  • Mention, reach or sharing

These kinds of factors are very important to check while analyzing the social media platform effectiveness. After months creating social media platforms, you can check the past report in which you can check:

  • How many people interacted with the content?
  • Which type of content is most helpful in getting potential users?
  • What content strategy is best for engagement?
  • Demographic audience
  • What social media your targeted users use the most?

All of these questions can be answers very easy to advertise your business more successfully.  

How to analyze any social media platform?

There are two ways you can do:

  • Hire an expert social media marketing agency
  • Do it by yourself

If you want to do it by yourself, these points can help you very much.

  1. Make a spreadsheet
  2. Get the report from the online dashboard of your social media platform
  3. Input data in your spreadsheet
  4. Determine both negative and positive trends
  5. Closely look at each piece of data
  6. Determine what matrices increases or decreases the user’s engagement
  7. Create an action plan to get better performance

Need help from an experienced agency?

If you are unable to understand or run an analysis, we are here to help. Right Eye Marketing is an online digital marketing agency with an extensive expert team of 15+ years of personnel from all types of fields including social media marketing, graphic designing, website designing and development, content marketing and content writing, SEO and many others. Our skilled and professional social media marketers can help you analyze your social media platforms and give you’re the best advice on how you can improve your social media platforms like Facebook, Twitter, Instagram, Pinterest, Linked In and YouTube.

Contact us now at and talk to our expert right now.

Right Eye Marketing is one of the top leading digital marketing agencies in the world. Visit for more information.

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